THE LOOP™ PRIVACY POLICY

The Loop™, an I-Behavior service, endeavors to enhance the mobile experience by increasing the relevance of the products and services that are displayed to a user. Our mission is to deliver the most relevant offers to the right consumers while protecting the privacy of consumers and offering them a choice about participating in such activities.

In order to ensure your privacy and security:

The Loop™ makes product recommendations to our registered users who have consented to the sharing of personally identifiable information for the purposes of targeted mobile marketing.
The Loop™ does not use or store any sensitive data (financial accounts, health information, credit card numbers, social security numbers, etc.).
The Loop™ does not work with any controversial offers.

What type of data is collected by The Loop™? How do we use that data?

The Loop™ receives purchase information (e.g., bought apparel) and demographics (e.g., gender data) from our clients (e.g., a multi-channel retail store) and data partners. We use this aggregated information to help our clients serve relevant offers to The Loop™ users. In addition, we only receive data from our clients when their own customers have purchased products, registered at their website or in some other way consented to having their personally identified data shared with third parties, such as I-Behavior.

When you sign up for The Loop™, we will collect an email address and/or mobile phone number from you. We may combine the information we collect from you with information about you that we receive from other online and offline sources in order to provide you with the The Loop™ service.

As part of the standard operation of the The Loop™, we may collect certain non-personal information from you including information your mobile phone automatically records and sends about your use. This may include your location, the dates and times you used the The Loop, your phone's manufacturer and model and your response to offers. We may combine this non-personal information with your personal information.

In order to help further protect consumer privacy, we de-identify and aggregate this data into audiences (e.g., an audience that likes to garden). De-identified audience data may be shared with our third-party media partners. In summary, The Loop™ utilizes the aggregated transactional data collected from its clients for use in statistical modeling to make product recommendations to The Loop™ users.

Does The Loop™ use or store any sensitive data?

The Loop™ does not use or store any sensitive data (financial accounts, health information, credit card numbers, social security numbers, etc.).

Does The Loop™ share data?

Although The Loop™ receives personally identifiable information from our clients, we do not share any personally identifiable information when making a product recommendation. The The Loop™ product line uses proprietary de-identification systems and procedures to preserve the anonymity of users.

How frequently does The Loop™ delete data?

Aggregated transactional data that is used by The Loop™ to make targeted product recommendations is retained on a 48-month rolling basis. We automatically delete The Loop™ server log data six months after it is collected.

What are The Loop™'s policies for using personally identifiable information?

How is my personal information secured?

I-Behavior invests heavily each year to ensure that the data The Loop™ uses to produce relevant product recommendations is maintained accurately and housed securely. We protect the consumer, and our data, with both technology and business practices that mitigate the risk of unauthorized access. We use multiple layers of security, combining state-of-the-art firewall protection, strictly controlled access and other security measures to guard against unauthorized use or alteration of our data. Beyond this, we do not house any sensitive data that might be particularly attractive to identity thieves. We use reasonable industry security to protect data used by The Loop™ for the purpose of making targeted product recommendations.

What happens with the information you collect?

We may share performance information with our third-party marketing partners for purposes of analysis and improvement of their advertising and marketing programs. Our third-party marketing partners may use information about mobile app use, visits to websites and interactions with web-based and email ads in order to provide the advertisements about goods and services that are most likely to be of interest to anonymous consumers.

How do I opt-out of The Loop™?

If you would like to discontinue receiving relevant product recommendations from The Loop™’s clients; stop using the The Loop™ application and uninstall it from your phone; stop using the The Loop™ website, or you may opt-out by clicking here. If you would like to discontinue receiving targeted advertising from NAI member ad networks, please click here.

How does The Loop™ protect children?

The Loop™ never knowingly collects any information from children under 13 years of age or younger. The Loop™ is not produced for, nor directed at children. Any data we may receive from a known minor is suppressed from all The Loop™ products. If you believe that a child using your computer or mobile device may have accidentally registered or purchased from one of our partners and has mistakenly received an The Loop™ product recommendation, please click here.

How does The Loop™ enforce its policies?

The Loop™ was created on the principle that by connecting consumers with products and services that are relevant and interesting to the consumer, The Loop™ could help create a better consumer experience. The consumer’s best interest is always our best interest. If we did not take extra measures to protect consumers and deliver relevant product recommendations, we would not be in business. Our parent company, I-Behavior, has been in business for over a decade, serving over 1,900 of the nation’s leading retail, catalog and Internet merchants. The Loop™ makes every effort to follow the DMA's Guidelines for Ethical Business Practices, the IAB's Online Best Practices, the Network Advertising Initiative (NAI) Privacy Principles, and the Mobile Marketing Association Guidelines.

Privacy Policy updates?

If we need to change or update our privacy policy in some way, we will post a notification of those changes on this website and in the mobile application. Please feel free to check back at any time.

We may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws, or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property or safety of I-Behavior or any third party.